5 interesting facts about blogging that may surprise you.

Let’s be honest, if your business doesn’t have a blog, then you’re missing out on a huge opportunity online. Understanding that quality content creation is a critical component of any SEO strategy, companies are increasingly recognizing the value of their blogs for not only expanding online visibility, but for providing their brand with a voice on the web and positioning themselves as industry experts. Whether you create it in-house or use a blog writing service, publishing frequent, unique online content is a must for all businesses today.

We found these 5 facts to be the most interesting:

1. To demonstrate the positive impact that blogging can have for your business’s content marketing strategy, 31.1 percent of consumers that use the internet consider a brand’s blog to be the second most influential factor when it comes to making a purchase (the biggest influencer is the brand’s actual website). When it comes to purchasing decisions, business blogs are actually more influential than popular social media sites like Facebook and Twitter. Your business blog has the ability to play a very powerful role in establishing trust with your target audience.
2. Writing guest blog posts is a great way to get your brand’s name on the radar with new audiences and boost your SEO strategy. “Pro bloggers” that frequently write guest blog posts are asked an average of 8 times each week to blog about a particular topic or provide a product review. That can create a lot of great online exposure for your brand.
3. 82 percent of the brands that blogged this year on a daily basis claimed to gain at least one new customer due to their blogging efforts. More than half of the brands that blog just once a month earned a new customer due to their content marketing efforts as well.
4. People love to blog about brands that they are either passionate about or vehemently oppose. Having your brand positively appeal to your audience can earn you quality reviews and new customers.
5. Of the internet users surveyed, 33 percent claim to read blogs, and 11 percent do this daily. As business blogging continues to be on the rise, readership will likely grow as well.

All in all, if it isn’t already, blogging should be a part of every business’s content marketing strategy. Not only does it help to establish trust, loyalty, and authority for your brand, but it provides you with another outlet to stay connected with your target audience and deepen the relationship.